LinkedIn has become one of the most popular social media sites for professionals of all ages. Many companies use LinkedIn to attract new employees and job seekers use it to find their next gig. But what about those who work for themselves, and will most likely never be job hunting again?
Here are five ways entrepreneurs should be using their LinkedIn profiles:
Let people know what you do. The possible prospect, or client or business partner could be right at your fingertips. As your introducing yourself, that can be one of the most dreaded questions to answer. When attending events, its best to let the conversation flow naturally and not get too hung up on what one another does for a living. After that initial meeting, its best to send a LinkedIn invite. Your profile summary and headline will give those new to your network a good sense of what you do.
Get taken seriously. Yes, I know, there’s a thin line in reality and fantasy when it comes to social media. I would advise that you take the serious people from Facebook and Instagram and add them to your LinkedIn. Allow them to explore your page, see what you’re really up to. If you’re posting party pictures and random instastories of you reciting your favorite rap song, the real business people will probably never take you serious. So go ahead, spruce it up, clean it up, and show the people you’re really about your business.
Network. I have recently, and when I say recently, I mean like last week, found that LinkedIn is a winner. Besides weeding out the randoms and weirdos. LinkedIn gives you the opportunity to network straight from your couch, or toilet or bed. Wherever you prefer. It’s a great way to learn about companies that you would like to work with and the people who run them. You can learn names and positions. You can learn about specific ideas and inventions, the company's core values and mission statement. Networking with LinkedIn is a gem.
Build Your Business. There are so many life coaches, business coaches, and gurus out in the land of social media that it tends to be a bit distracting. Sometimes even searching on google doesn’t get straight to the point for us. LinkedIn provides business building ideas, resources, and tools to achieve your goals. It’s more clear, concise and straight to the point. There’s also secrets to who is who on LinkedIn.
Know when the "big wigs" are checking you out. Yes, so recently, I had noticed that some awesome individuals in the entertainment industry have been checking me out. Truly, I thought that was a perk because it made me want to get my ‘stuff’ together. “John” at Sony could have checked out your page which could lead to unthinkable doors opening. Be ready for “John” and them.
So today, find the time to build your portfolio and network. Don’t be afraid of people -- get out there and get LinkedIn. It could change your life.
How are you using LinkedIn to build your business?
Brittney Parker was also known as Miss Parker is a Native of Southern California. Brittney began her career as a model and host for Seventeen Magazine’s runway and promotional shows which opened the door to partnering opportunities with brands such as Macy’s, American Eagle and Aeropostale. She also began creating content on YouTube for MissParkerTV and other YouTube content creators.
In August 2014, Miss Parker was diagnosed with an autoimmune disease called Systemic Lupus Erythematosus. The illness has given her a drive and desire to learn more about the disease, to bring awareness and find a cure. Currently, Miss Parker is curating a platform for young girls called Visionista University. Her plan is to work with other Visionistas within the entertainment industry and to help create opportunities for other young women who are Visionistas and need to focus on their vision.